Pretty “der” if you ask me.
Remember, these are things to not do:
Top 10 Things NOT to do – as voted on by the attendees of CAT New York.
1. Try to create work that operates at the speed of culture with an organization that operates at the speed of procurement.
2. Never ask why, just ask what.
3. Endlessly argue about story versus utility, never come to an understanding of the value of both.
4. Always preach, never practice.
5. Make sure everything you do is always based on paid for media.
6. Never prototype anything – just talk about the idea.
7. Focus on the shiny new technology, not the business objectives.
8. Set up a separate group called interactive and keep them separated from everyone else.
9. Hire a Messiah /change agent. Make them solely responsible for evolution.
10. Think about technology last. In fact, just leave it to a production company to worry about.
