Toronto-based social media analytics company Sysomos scanned 1.2 billion messages that were sent in August and September 2009 to try and get some idea of the kind of conversations that are going on. They discovered that more than seven in every ten tweets sink without any kind of reaction from the world.
Of the remainder, just six percent get Retweeted, and 92 percent of those retweets occur within the first hour. Multiplying those probabilities together means that fewer than one in 200 messages get retweeted after an hour’s gone by. Essentially, once that hour’s up, your message is ancient history. (via Wired)
So social is the new anti-social. Fair enough.
(Source: courtenaybird)
