June 2011
1 post
1 tag
Now this is Creative Technology →
The Les Paul tribute on the Google homepage. Amazing idea brought to life with the technology.
May 2011
1 post
January 2011
2 posts
1 tag
Intel's "The Chase" →
I like the concept and get it in one view, but I think the editing’s too much - needs a little more time to process - maybe if they dropped a couple platforms, a tighter, more polished narrative would emerge.
October 2010
9 posts
Everything's for Sale and Nothing's Sacred →
when it comes to advertising. I don’t believe in that, but apparently plenty of people do. I blame media buyers and unscrupulous clients.
2 tags
Unsocial →
Meet people in your field - probably at conferences. “You can think of it kind of like Foursquare meets LinkedIn with just a pinch of Match”.
Interesting, but how many things can you juggle/update at once? I need an app to multitask my multitasking.
Do we still need brand websites? ...or will a... →
They absolutely do. Especially in light of the ownership issue. All these sites have proven unreliable in the past and do you want to trust your brand with that? Brands must take a hub and spoke approach to the their interactive branding strategy. The site, whether it’s mobile or web based is the hub and all the other sites - Facebook, Twitter, Foursquare - are the hubs.
Social is a fad. An...
2 tags
2 tags
“The coolest thing about Google TV is that we don’t even know what the...”
– http://www.google.com/tv/
I’m a little behind on my news, but after reviewing what Google’s come up with for this platform, it’s really gonna kill it. Makes me wonder if there will even be cable companies in the next 5 years.
This is a test
Is my tumblr/twitter connection causing @spam?
It’s Not Just You: 71 Percent of Tweets Are... →
courtenaybird:
Toronto-based social media analytics company Sysomos scanned 1.2 billion messages that were sent in August and September 2009 to try and get some idea of the kind of conversations that are going on. They discovered that more than seven in every ten tweets sink without any kind of reaction from the world.
Of the remainder, just six percent get Retweeted, and 92 percent of those...
1 tag
User Generated Creative Event Calendar →
Great potential once it grows into more cities.
(via)
August 2010
3 posts
2 tags
Bye-Bye Net Neutrality →
You trust the FFC to come down in favor of the people? Hahahaha! This is bad news folks.
“Google and Verizon, two leading players in Internet service and content, are nearing an agreement that could allow Verizon to speed some online content to Internet users more quickly if the content’s creators are willing to pay for the privilege.”
2 tags
Like Single Malt Scotch? Got £2500? →
A batch of only 150 hand numbered bottles of The Balvenie Forty will be available at exclusive travel retail outlets in the world’s leading airports, from July 2010 – priced at a cool £2500.
July 2010
24 posts
2 tags
Why Forrester should go F themselves
Following up on this post from Rick.
Now granted, I haven’t read the report b/c I don’t have $500 to read it, but I assume Ad Age is reporting it correctly when they say,
“In a study out today, Forrester finds that only 4% of U.S. online adults have ever used location-based mobile apps such as Foursquare, Gowalla and Loopt. Only 1% update these services more than once per...
1 tag
3D Driving Simulator? Um. →
Isn’t that what the kids call a video game? But you know, more fun.
4 tags
Month at the Museum →
I love this idea. Spend a month at the The Museum of Science and Industry and report on it - a live social experiment. That museum is my favorite in the whole country I think.
1 tag
10 Things Not To Do When Making the Transition to... →
Pretty “der” if you ask me.
Remember, these are things to not do:
Top 10 Things NOT to do – as voted on by the attendees of CAT New York.
1. Try to create work that operates at the speed of culture with an organization that operates at the speed of procurement. 2. Never ask why, just ask what. 3. Endlessly argue about story versus utility, never come to an understanding of the...
1 tag
4 tags
Foursquare Frenzy →
You know, there’s a lot of arrogance in this article from everyone but Foursquare.
“They’re not responsive and extremely hard to work with,” said a digital agency exec who asked not to be named. “It’s hard to bring campaigns to life. Nobody knows how to create a badge or ask [Foursquare how] to enable behavior. It’s black magic.” In general, he...
3 tags
How to be "hip" and "with it" when you hang with a... →
Commonly used tech terms. I didn’t even know some of these (I know the names of the languages, but don’t know what they do), so now I’m super cool.
5 tags
Six Features of Connected Products →
Have you read my white paper on Connected Devices? You should and then you should see how they’re being used in everyday applications. the author breaks it down into 6 categories:
BUNDLED - Unlocking exclusive digital experiences.
SENSITIVE - Collecting and interpreting data.
TALKATIVE - Sharing and broadcasting.
RESPONSIVE - Responsive to the world.
UNIQUE - Personalized to you,...
3 tags
Great interview by BBH Labs with Dan Light about transmedia and how it relates to branded experiences. Parts 1, 2 & 3. This is really what I want to get into.
4 tags
Mock ups just got a little easier →
The Google App Inventor lets you make simple apps for Android on the fly. Life as a Creative Technologist would have been that much easier if this was around a couple years ago - simple rapid prototyping for mobile on the fly.
3 tags
The Most Imaginative CSR Ad Campaigns →
According to Forbes.
I kept asking myself what CSR could possible stand for, thinking through all my classes and articles. CSR…CSR. Nope. And then the article waits until the 5th freaking paragraph to tell me. Corporate Social Responsibility. Thanks.
You’re also lucky I’m giving you the link to the full article and not the bad UX slideshow. Hey publishers, you might care about...
3 tags
“The Sun Chronicle, a Massachusetts paper, will charge would-be commenters a...”
– US newspaper to charge website commenters (via nikf)
I’m thinking about doing this to some of the dogster/catster blogs. Well not charging, but requiring that people post a link to their pet’s page. Amazing how many people post anonymously when they have something mean to say not realizing their IP...
5 tags
While I admire Pepsi's effort... →
their Do Good For The Gulf (part of The Refresh Project) is a prime example of social media/crowdsourcing gone awry. In summary, 5 days to submit a proposal, 2 weeks of reviewing proposals, 30 days of voting, 3 more weeks of reviews and a final announcement.
Seems to me you could use about 2 weeks to come up with and hone a really good idea with a week or 2 of voting. This “crowdsource the...
3 tags
3 tags
2 tags
3 tags
Category Leader? Why Not Act Like It? →
“When you are the leader in an industry or category you can do one of two things. You can fear change and protect the status quo with safe, traditional and boring marketing. Or you can leverage your position by advertising with confidence and courage.”
An in-depth look at Crispin’s excellent Kraft Macaroni and Cheese campaign focusing on more traditional media. The interactive...
3 tags
WatchTime’s Square Forever 21 Interactive Billboard from Space 150.
Interesting use of real time video capture and doing some AR stuff with it, but 1) how many people are going to see this and 2) how many of them are the target audience? That’s a huge media buy for an unmeasurable ROI.
2 tags
1 tag
Tylenol Headache Lingers at J&J →
Get it? Headache for Tylenol? It’s funny cuz it’s true!
If you make a parity product (and one you’re charging a premium price for to insinuate that the name brand actually means something to someone), you’d damn well better make it the best it can be. A few cost cutting measures here, a revision of quality control there - all so your shareholders get a few more pennies per...
4 tags
The antithesis of a Creative Technologist →
In my mind all they want is a Flash animator - someone to fill a role in studio/production to do what the Art Director doesn’t have the chops to do. They’re not looking for someone to come to the table with ideas or look for interesting ways to bring a campaign to life though social media, mobile applications, out-of-home or the multitudes of options out there. Nope.
4 tags
Itizen →
Can objects be social? Have a story to tell? Itizen thinks so (get it, citizen minus the c). While not really in the realm of connected devices, they give you some tags (stick on or sew on) which you attach to an item you’re giving away or gifting. You log the item and tell its story and hopefully the next person who gets the item, logs it and tells the next chapter.
Whether or not this...
June 2010
24 posts
4 tags
Google Chrome Fastball →
How fast is Chrome? Smart and excellent use of tech.
3 tags
2 tags
WatchAdam Savage - Problem Solving
A great talk that’s applicable to just about everything. Runs about 23 minutes.
6 tags
Lego CL!CK →
Sometimes I’m a little behind the news cycle. This site was put together by Pereira & O’Dell, this site won a couple pencils from the One Show Interactive awards in May. I’m not sure why.
The UX on CL!CK is awful! Try to read an article or watch a video. Go ahead, I’ll wait.
Maddening, isn’t it? Keeps moving around. That’s a fun time.
What’s the...
5 tags
4 tags
Google to Go After Apple With New Digital Music... →
Cloud-based music service? All couple hundred gigs of music I own just out there? What about out of print titles? If anyone can make it happen, Google could.
Also, I bet Apple bought Lala with the intent of shutting it down before Google could expand it.
4 tags
The first Cannes Lion for not advertising at all →
“An award for the most accurate, careful and ethical use of advertising.”
“What if we decided that advertising to children was something none of would engage in anymore? Perhaps because we legislate it, or perhaps because we just decide to police ourselves. We can get into the how a bit later. But what if we stopped? What would happen?”
Alex Bogusky has his Pollyanna...
3 tags
4 tags
4 tags
